The most recent large project Mediacurrent had with UPtv was rebranding from the Gospel Music Channel (GMC) to UPtv coupled with an upgrade to Drupal 7. The goals were to:
The Mediacurrent team faced some unique challenges with the UPtv project, primarily with rebranding a new site with super quick turnaround deadlines and content strategy.
Mediacurrent's experience and expertise in Drupal helped our team bring to life a new feature-rich Web site to promote and integrate a constant flow of ongoing initiatives both on-air and online.Mark WolfeManager Digital Media Design & Development
With the rebrand, Mediacurrent was given a logo and a color pallet to work from, but UPtv relied on them for every other part of the visual design. They took the site’s tagline, “Uplifting Entertainment,” and created a celestial theme that better fit the new logo, using blues, whites, and clouds to create a cohesive brand message with the website’s visuals.
As with any sizable Drupal implementation, Mediacurrent cannot emphasize the need for a well-defined site architecture documentation during the planning phase. In their functional specification documents for any of our projects with UPtv, they incorporated their requirements and cataloged Drupal-specifics including planned content types, taxonomy, roles, permissions and modules. Mediacurrent believes in long term relationships and state it has been a joy to partner with UPtv over the years.