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Case Study

UPtv Gets A Fresh Look With Drupal

Mediacurrent partnered with this powerhouse network through several website builds, redesigns, and a rebrand.

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Introduction

The Rebrand

The most recent large project Mediacurrent had with UPtv was rebranding from the Gospel Music Channel (GMC) to UPtv coupled with an upgrade to Drupal 7. The goals were to:

  • Migrate from Drupal 6 to Drupal 7.
  • Rebrand from Gospel Music Channel, a network with a reputation focused on music, to a more inclusive entertainment network that offered several different types of programming.
  • Integrate with their internal tv show scheduling platform to automatically pull in the latest program schedule into the Drupal website.
  • Import the existing content into the new Drupal 7 platform.

Challenges & Solutions

The Mediacurrent team faced some unique challenges with the UPtv project, primarily with rebranding a new site with super quick turnaround deadlines and content strategy.

Content Strategy

Imported Content

Mediacurrent partnered with UPtv to comb through content to ensure that everything fit within the new parameters. They also set up redirects for old content to point to the new URL structure.

Agile

Condensed Timeline

With a timeline of 8 weeks, Mediacurrent brought all of the departments needed to the table from the beginning, so we could support the project from all departments to make sure all needs were met.

Search Document

Dynamic Content

In order to keep the homepage as up to date as possible, Mediacurrent created several promotional spaces that UPtv content editors could independently control.

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Mediacurrent's experience and expertise in Drupal helped our team bring to life a new feature-rich Web site to promote and integrate a constant flow of ongoing initiatives both on-air and online.

Mark Wolfe Manager Digital Media Design & Development

Design

A Fresh Look

With the rebrand, Mediacurrent was given a logo and a color pallet to work from, but UPtv relied on them for every other part of the visual design. They took the site’s tagline, “Uplifting Entertainment,” and created a celestial theme that better fit the new logo, using blues, whites, and clouds to create a cohesive brand message with the website’s visuals.

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Final Thoughts

As with any sizable Drupal implementation, Mediacurrent cannot emphasize the need for a well-defined site architecture documentation during the planning phase. In their functional specification documents for any of our projects with UPtv, they incorporated their requirements and cataloged Drupal-specifics including planned content types, taxonomy, roles, permissions and modules. Mediacurrent believes in long term relationships and state it has been a joy to partner with UPtv over the years.

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