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Case Study

A New Strong Foundation for ClassFlow

ClassFlow, a cloud-based lesson planning and delivery system created by Promethean, needed a completed project to present at an educational conference in the UK. 

Project Highlights

The Mediacurrent team faced some unique challenges with the ClassFlow project, primarily with building a brand new product with super quick turnaround deadlines and an internationally-based team.

  • 8 weeks

    The time from discovery to launch. We rearranged projects and burned the midnight oil to ensure that development was finished within the deadline.

  • 700 +

    Backlinks on various pages throughout the site that will help increase search rankings.

  • 40 +

    Keywords that are currently ranking in search engines today.

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A New Product for ClassFlow

The Mediacurrent team faced some unique challenges with the ClassFlow project, primarily with building a brand new product with super quick turnaround deadlines and an internationally-based team. They developed a solid foundation in strategic content thinking and built it up with a go-to-market message that will grow with the company.

Building a product from scratch is both satisfying and challenging. ClassFlow was a new opportunity for Promethean to break into first place in their market. Mediacurrent made sure to set them up right with an in-depth content strategy to help them achieve that goal while ensuring brand consistency between the ClassFlow website and application.

Digital Strategy

Defined Website Strategy

We created a foundation that Promethean could refer back to as ClassFlow grows and evolves. This living document includes three main sections: competitive analysis, buyer personas, and an in-depth content strategy.

Competitive Strategy

Competitive Analysis

Mediacurrent developed a thorough analysis of ClassFlow’s most direct competition, separate from Promethean products, to give the Promethean team the strongest path for future marketing and branding efforts.

Persona

Personas

Detailed user personas were at the heart of the content strategy. Mediacurrent created profiles for the most likely users’ current beliefs, daily lives, biggest questions, and interaction use cases for social media and technology.

Marketing

Marketing Automation

Mediacurrent developed a framework for how ClassFlow can score and grade the leads to their website. This allows for more targeted marketing, so prospective customers receive the right message and attention at the best possible time.

QuoteIcon of Quotation Marks.

We were very pleased with the level of service, commitment, and responsiveness of working with Mediacurrent on our CMS Drupal project. The new site has been well received, both internally and externally, and the level of professionalism in this demanding project was always consistent.

Liam O'Marah Head of Digital Properties, Promethean

Design

Responsive Design

Mediacurrent took point on the design and wireframes for the website. They wanted to highlight the content by keeping the design simple and clean while ensuring that the look and feel of it was consistent with the ClassFlow brand. Responsive design means it’s ready for mobile use.

Mediacurrent also collaborated on the registration and sign-in interfaces, both of which are also responsive. A straightforward and easy user interface was a top priority as teachers can be short on time.

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Final Thoughts

Mediacurrent was proud to work on a product that will positively influence the lives of many teachers and students. Despite a rather short timeline and scope difficulties that arose from this being a brand new product, they developed a concrete yet flexible strategic analysis and content strategy that will give ClassFlow the guidance they need to build their product and help it flourish.

The additional structure that marketing automation provides will free up marketers and developers to focus on the leads with the highest potential while nourishing others at their current levels and develop them into leads.

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