Project Highlights
The Mediacurrent team faced some unique challenges with the ClassFlow project, primarily with building a brand new product with super quick turnaround deadlines and an internationally-based team.
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A New Product for ClassFlow
The Mediacurrent team faced some unique challenges with the ClassFlow project, primarily with building a brand new product with super quick turnaround deadlines and an internationally-based team. They developed a solid foundation in strategic content thinking and built it up with a go-to-market message that will grow with the company.
Building a product from scratch is both satisfying and challenging. ClassFlow was a new opportunity for Promethean to break into first place in their market. Mediacurrent made sure to set them up right with an in-depth content strategy to help them achieve that goal while ensuring brand consistency between the ClassFlow website and application.
Digital Strategy
Defined Website Strategy
We created a foundation that Promethean could refer back to as ClassFlow grows and evolves. This living document includes three main sections: competitive analysis, buyer personas, and an in-depth content strategy.
Personas
Marketing Automation
We were very pleased with the level of service, commitment, and responsiveness of working with Mediacurrent on our CMS Drupal project. The new site has been well received, both internally and externally, and the level of professionalism in this demanding project was always consistent.
Liam O'MarahHead of Digital Properties, Promethean
Design
Responsive Design
Mediacurrent took point on the design and wireframes for the website. They wanted to highlight the content by keeping the design simple and clean while ensuring that the look and feel of it was consistent with the ClassFlow brand. Responsive design means it’s ready for mobile use.
Mediacurrent also collaborated on the registration and sign-in interfaces, both of which are also responsive. A straightforward and easy user interface was a top priority as teachers can be short on time.
Final Thoughts
Mediacurrent was proud to work on a product that will positively influence the lives of many teachers and students. Despite a rather short timeline and scope difficulties that arose from this being a brand new product, they developed a concrete yet flexible strategic analysis and content strategy that will give ClassFlow the guidance they need to build their product and help it flourish.
The additional structure that marketing automation provides will free up marketers and developers to focus on the leads with the highest potential while nourishing others at their current levels and develop them into leads.