Although their website wasn’t considered the main revenue driver, Verifone had the vision to build a scalable Drupal 8 platform for data capture and generating leads moving forward. To deliver their consumers a higher level of service and personalization, they chose Drupal 8 as a CMS platform.
Verifone connected with Mediacurrent through an RFP in search of a Marketing Technology agency partner. Mediacurrent’s rich Drupal 8 development experience, global reach, and full-service approach were instrumental in the site launch and ongoing partnership.
Goals for the project were:
- Gain cost savings by centralizing a larger body of work with fewer agency partners
- Migrate website from Umbraco to Drupal 8
- Create a flexible architecture to support marketing technology initiatives
- Improve workflow for content editors