Travelport.com is redefining travel commerce for the $8 trillion global travel and tourism industry. With Mediacurrent’s expert guidance, the new website has unlocked a new era of growth for Travelport. Streamlined analytics reporting with goal tracking and custom dashboards give Travelport a clear window to measure their website ROI.
Drupal
Travelport moved from a proprietary platform to open source software, Drupal, citing these key advantages:
Digital Strategy
One of Travelport’s overarching goals was to present clear and effective articulation of their brand, products, and services on the site.
Travelport had to launch the new website in six months, so we were looking for an agency who could scale up quickly. Mediacurrent had the skills, the people, and the desire to do that. Mediacurrent’s track record with other companies and the trusted relationships we saw with other partners were key to us selecting them.
Noel Holmes VP, Customer Experience
Travelport’s new navigation design features streamlined click paths and clear-cut search options, garnering W³ Award recognition for its best-in-class information architecture. Mobile responsive design, a new sitemap, and keyword-rich page titles and meta descriptions served to boost SEO and drive traffic.
Design and Theming
A living style guide provided an easy way to view code and represent the codebase as a UI component toolkit. Mediacurrent first established the markup and theme for pages so it can be seen earlier in the project, and Drupal could be made to output content into the established markup formats. This way, browser compatibility and accessibility testing could begin early in the development cycle.
Final Thoughts
Travelport embraced Drupal’s highly customizable platform and freedom from the initial and ongoing license fees of their legacy proprietary software. The end result is a website that stands out from the competition by combining the flexibility of Drupal with a forward thinking digital strategy.
