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Case Study

Spreading the Word For Texas Trees Foundation

Mediacurrent created an educational yet entertaining online resource that would attract experts and novices alike.


Project Overview

Mediacurrent's long-term client, Donovan Dillon from Dallas-based, approached us with a challenge from the Texas Trees Foundation (TTF). They wanted to create an educational and fun site that would spread the word on just how extremely important trees are to everyone's lives. Texas Trees Foundation is a private, nonprofit organization dedicated to creating healthy communities through tree planting, education, outreach, and advocacy.


Engaging and Interactive Site

The challenge consisted of building a site that would serve as a go-to site for everything trees, and be an informational yet entertaining online resource that would attract experts and novices alike. To fulfill this goal, Mediacurrent brought their Drupal development and design expertise to the table for the launch of Texas Tree Smart  - an attractive, engaging, and informative resource.

The site was paired with an easy-to-manage content management system that didn't require expertise in HTML, or other web development efforts in order to input new data. This new interactive site offers many resources to teach both children and adults about the importance of trees, and how they affect and provide benefits for our lives.


Final Thoughts

Texas Trees Foundation’s goal was to create more livable communities, and better land stewards through a variety of initiatives, programs, projects, and partnerships.

Mediacurrent's development and design work on Texas Tree Smart were so well received during the site's demonstration to TTF and sponsor Oncor, that there was a literal round of applause for the hard work spent.