Rinnai, a worldwide leader in the manufacturing of gas appliances, relies on its website to connect customers to an extensive dealer network. A suite of online tools to facilitates the process from initial product search to dealer follow-up.
Beyond a surface level website redesign, Rinnai set out to transform their business in response to changing market demands. They had a vision: to connect a disjointed lead capture system, improve product positioning, and link with smart home IoT devices. Mediacurrent met the challenge with a re-envisioned digital strategy, fresh design, and new Drupal architecture.