The complexity and level of effort required for creating a platform for more than two dozen websites for a popular sports leagues are why the league turned to Mediacurrent. Our team has been able to create that platform – along with features like dynamic content lists, auto-tagging and live data stacks – which, in turn, means the league can deliver up-to-the-minute content to millions of fans. By taking the time to understand the league and the teams’ needs and concerns, Mediacurrent built a platform that allows each team to cater its site to its own needs and update the content as necessary.
- Build a system that will allow the league/teams to build multiple sites, but use the same functionality such as layouts so they are, in a way, customized sites.
- Deliver better tools so site editors can easily update content.
- Streamline the content creation process.
- Create a better mobile experience.
- Ensure sites are always up and running even with huge spikes in traffic, including 1M+ pageviews on game days.
- Integrate with league’s existing databases that feed real-time statistics and media to the team sites.