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Case Study

Pegasystems Drupal 8 Case Study

With Mediacurrent as a development partner, Pegasystems makes the journey to Drupal 8. 

Project Highlights

Pegasystems Inc (NASDAQ: Pega) is the leader in software for customer engagement and operational excellence. Pega's award-winning capabilities in CRM and digital process automation (DPA) power the Fortune 1000. Founded in 1983, the Cambridge, Mass.-based company has over 4,000 employees across 38 locations.

2010 began Pega’s Drupal journey. With Mediacurrent as a full-service development partner, Pega migrated pega.com from an internal ASP-based solution to Drupal 6 and later teamed together for two Drupal 7 site rebuilds. With Drupal 8 and its contributed module ecosystem fully matured in 2018, Pega was ready to fully migrate its flagship properties to Drupal 8, taking advantage of its best in class editorial tooling and modern architecture to empower Pega’s editors and marketing team to create winning content experiences at the speed needed to compete in today’s digital space. 

Award-Winning

Results

The site has been recognized as a 2018 Engage Award finalist for “Excellence in Digital Marketing” 

  • The new site drove a record number of attendees to the Pegaworld tech conference. 
  • Optimized page load and site speed
  • Integration with partner toolsets that provide enhanced analytics and interaction data specific to Pega’s target audiences and organizations 
  • Tracking to convert unknown contacts to known site visitors
  • Improved insight into the quality of interactions with trend reporting for key content interactions and hand-raising actions 
  • Increased Regional and Localized performance
  • Auto-translation for all site content 
QuoteIcon of Quotation Marks.

The digital experience that Pega is envisioning and building allows us to set the terms for how world-class B2B websites should function. With Acquia as a technical partner and Mediacurrent as a development partner, we are fully enabled to deliver digital experiences that meet the core needs of our global audiences. Our foundation in Drupal 8 empowers our team to execute on the vision we have while delivering key outcomes for the business.

Zoe Kazmierski Director of Digital Marketing at Pegasystems
Magnifying Glass

Why Drupal 8?

  • Advanced configuration management
  • Performance 
  • Scalability 
  • Fine-grained caching opportunities for greater user customization
  • Improved design capabilities with TWIG PHP templating engine
  • Internationalization: native language handling is built into core  
     
video thumbnail image

Interview with Pegasystems Development Manager

In his own words, Pegasystems Development Manager Bill Tremblay shares the technical advantages of Drupal 8 and his team's experience working with Mediacurrent. 
 

The Challenge

Pega’s Digital IT team, in close collaboration with the Pega Digital Marketing team, spearheads the company’s digital transformation programs. The team sought to unify the sales and marketing technology stack on an adaptable platform. They needed to shorten their B2B sales cycles with content marketing, reach a wider audience and generate more qualified leads. 

Layers of architecture build-up and an elaborate implementation of Bean slowed the pace of innovation on Pega’s complex Drupal 7 site. Stretched to its limit, the current environment wasn’t meeting their needs for content translations and internationalization. 
Content sprawl and many different versions of marketing assets were additional hurdles. Plus, a number of proprietary integrations with back-end systems had to be accounted for — a challenge that only an experienced Drupal 8 development team could solve. 

Why Mediacurrent?

Pega looked to Mediacurrent for guidance, leveraging our deep experience in Drupal 8, specifically around i18n, component and paragraphs based architecture, to make sure their Drupal 8 project was delivered with the right foundation and in time for their largest conference, Pegaworld in June 2018.

Support

Proven Partnership

Experience pioneering the initial Drupal adoption
 

Drupal

Specialized History

Deep experience in Drupal i18n and Paragraphs implementations
 

Build

Acquia Experience

Acquia preferred partner team and Acquia certified Drupal 8 developers
 

Mediacurrent Solution

To accelerate attendance at PegaWorld, Pega's annual flagship event about the transformative power of tech, the marketing department needed an ambitious website to showcase the Pega brand. Mediacurrent upheld Pega’s trademarked “Build for Change” philosophy, architecting a Drupal 8 platform that’s made to be measured, optimized, and evolved.

An internationalization and Paragraphs-based Drupal 8 architecture are the groundwork for the new marketing powerhouse. Built to adapt, the new system gave Pega the flexibility to change requirements throughout the project to accommodate for late cycle changes. By running the former Drupal 7 and new Drupal 8 sites in parallel, we were able to move site elements over in stages to allow for continuous improvement.

With PegaWorld fast approaching, we were able to maintain scope. Taking an iterative approach to replatforming onto Drupal 8 guaranteed the tight launch deadline was met. The flexibility for the marketing team to create customizable campaign landing pages and Acquia’s hosting support to scale soaring traffic volumes led to Pega’s most successful conference yet.  

Bolt Design

Open Source Design System

Custom layouts with Paragraphs allow the marketing team to express their vision within brand guidelines and without developer support. Now, Pega.com puts editors and marketers in direct control of what goes on the page, with many variations for styling and display.

Pega developed the Open Source Bolt Design System to give the team a more stable way to design and develop faster — and stay on brand. Mediacurrent helped to integrate Bolt with Drupal 8, ensuring that the implementation architecture would work correctly with their translation needs and would be extendable in the future. 

To learn more about Bolt, check out this Design4Drupal presentation from Salem Ghoweri, Front Lead Architect at Pegasystems: Next Gen Design Systems with Pattern Lab, Twig, and Web Components.

Reaching a Global Audience

A pioneering internationalization strategy detects preferred browser language: When a user visits the page that detects browser language, the system will prompt them if it doesn’t match the page they are viewing, presenting the option to switch to the preferred language. To aid in compliance with the General Data Protection Regulation (GDPR) a language-personalized popup message informs European Union site visitors. Locale-specific content (certain content is only available in certain languages) appeals to an international audience.

SEO

Content Marketing and SEO

With Drupal 8 as a springboard, Pega delivered on their content marketing and search strategy, increasing engagement among each of their key segments. A clear website taxonomy system and metadata power SEO, personalization, site search, and reporting capabilities.

Our focus was to build bespoke solutions to drive brand messaging and personalized content on Pega.com. Long blocks of content transformed to become short and ‘snackable.’ Every piece of content is designed to answer a customer question in the sales journey. An enterprise taxonomy tagging system attributes visitor engagement to specific topics of interest. 

LinkedIn

Personalization

The Mediacurrent team built an integration with LinkedIn to build visitor profiles and an integration with Pega’s Enterprise Content Manager that serves as a source for marketing collateral and a controlled vocabulary store. To pre-fill webforms, an integration with Pega Marketing LMMS serves to identify user IP address and source identifying information including company, location, name, and email.  

Drupal Development

Top Modules

  • Search API/Search API solr/Facet - Many pages on pega.com are facetable fulltext-searchable listings. Mediacurrent developed a reusable theme framework for building these types of pages.
  • Paragraphs - Pega’s development team and Mediacurrent collaborated to develop a highly abstract set of paragraph types that integrated design elements from Pega’s Bolt design system.
  • Webforms - Using Webform module’s “handler” framework, Pega and Mediacurrent collaborated to implement extensive personalization for visitors viewing webforms.
  • Lingotek - Mediacurrent developed UX improvements for the Lingotek admin UI to fit Pega’s needs. We contributed a number of patches 

 

Contribution

Final Thoughts

After successfully migrating Pega.com to Drupal 8, and working closely to implement Bolt’s vision on the new site, Mediacurrent and Pega are now working together toward future improvements for the platform. Enhancing translation management tools will empower editors to create, translate, and test content at the speed needed to meet Pega’s business objectives.

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