Network Communications, Inc. (NCI) is the largest publisher in the United States of printed and online magazines for the real estate market. Almost everyone in the U.S. has seen their real estate magazines in one of the 300,000 distribution points you can find them. The websites serve as an additional avenue to reach their markets. They have 22 distinct brands that are tailored to specific target audiences within each market.
As the need to allow each market to alter their site and reach their desired target audience became apparent, NCI desired a company with a reputation for high-caliber Drupal support services delivered in a timely fashion—they turned to Mediacurrent. While the sites were designed well, behind the scenes, the original creators had implemented highly-customized functions that needed to be brought into an approach that better matched Drupal “best practices.”
NCI engaged Mediacurrent to support multiple Drupal sites in their web portfolio. Mediacurrent worked closely with NCI’s web team to rapidly develop new features like custom ad campaigns and targeted search, while continually improving the backend experience for NCI’s content editors.