Launching an Omni-channel Strategy
Wordpress to Drupal: A Strategic Migration
As the first company to make mechanical cash registers and commercialize barcode scanners, NCR Corporation (NYSE: NCR) has a long history of leading omni-channel solutions.
To maximize the potential of their new Drupal site, NCR partnered with Mediacurrent to complete a migration on NCR.com from Wordpress to Drupal and localize the website in 10 countries.
Bringing the Brand’s “Big Picture” into Sharp Focus
By mining compelling data to build consensus among NCR stakeholders, Mediacurrent’s Digital Strategy team took ideas from concept to reality, encompassing a comprehensive view of NCR’s entire digital ecosystem. An analysis of NCR’s competitive landscape —from social media engagement and online reputation to keyword rankings and conversion paths— informed brand strategy decisions. Drupal SEO best practices like structured data markup ensure that search engines understand site content.
Improving Site Performance
By moving to a single content type for the page, rendering increased significantly. Another performance issue was that NCR was contacting the database directly and displaying output, primarily with the product catalog. Not only was the approach insecure and performing very poorly without the option for caching, the team was also spending time writing filters by hand. Mediacurrent implemented a straightforward solution with Views. The built-in caching and filtering capabilities improved site performance, saving time and effort for NCR’s development team.
NCR does business in 180 countries. One of their long-term goals is to continue to expand the business globally.
Migrating NCR.com from Wordpress to Drupal improved performance with faster page load times. Drupal’s multilingual capabilities have improved NCR's international presence. From a strategy perspective, the brand is now positioned to focus on omni-channel solutions with a renewed vigor for SEO.
Looking forward, NCR will continue to innovate with Drupal, leveraging Mediacurrent’s development, strategy, and creative expertise to grow and strengthen the company brand.