Mediacurrent is honored to support a leading International Nonprofit ranked on Forbes list of the 50 Largest U.S. Charities. To continue on their mission, the Nonprofit needed to create a world-class website and explore ways to increase donations, highlight volunteer opportunities, broaden international reach, and build an engaging mobile presence.
To achieve such a worthy yet huge goal, the Nonprofit embarked on a redesign to rebrand the website and make a significant, strategic leap with their user experience and technology stack. They chose Drupal 8 to power their digital efforts. Longtime partner Mediacurrent provided the deep Drupal 8 expertise required to extend their internal development team.
We are excited about the relaunch of our International Nonprofit .org website. Our site has always been a critically important channel for us to share content about our global mission and to connect with people all over the world who want to help make a difference in communities.
Because donations are critical to sustaining the organization, donation forms had to incorporate the new design—even though they are linked to a non-Drupal IIS server instance. Mediacurrent worked closely with the Nonprofit’s development team to create and integrate a non-platform specific theme. Now, the donation web forms are seamless and consistent with the look and feel of the new site design.
Multiple calls to action for donations appear throughout the site: in the header and footer, in the main navigation bar, and throughout the page. This allows the Nonprofit a seamless updating process. Mediacurrent also provided page components for small call-to-action forms that were displayed on pages throughout the site. Once the visitor selects a donation amount, they are directed to the donation web form, where the selected donation amount is automatically populated. Content editors have complete control over their donation message, with the ability to edit surrounding text and the donation amount. To improve on the flat “donate” link on the previous site, calls to action are now more dynamic and editors have the flexibility to change the default donation amount. Editors can also easily redirect the page where the “donate” button leads to, offering flexibility for targeted donation campaigns.
On the back end, the area edition content type includes a field that controls the “donate” links in the header and footer. It also updates the link in a full-width customizable donation form which can be added to additional pages inside the relevant area edition by simply checking a box on the content node. This process provides a single location for content editors to update the link if needed, simplifies the process for adding a donation call to action on potentially hundreds of individual pages, and helps to separate donations by geographic region.
One of the most significant advancements in Drupal 8 is the internationalization (i18n) features added into its core. Drupal’s out-of-the-box multilingual capabilities were employed to support translations and language handling for Spanish-speaking site visitors. For example, site search is internationalized so that a Spanish search query in the Latin America and Caribbean area edition automatically yields results in Spanish. The Nonprofit team also leverages the user interface translation built into Drupal 8 core to easily translate call-to-action buttons into Spanish.
Drupal 8’s i18n capabilities were further leveraged to help the Nonprofit team create compelling multilingual content. With five area offices located around the world, the Nonprofit needed a way to deliver geo-targeted content. The site is structured with an “area edition” content type that allows for most of the content to be focused towards specific geographical audiences, including US and Canada, Latin America and the Caribbean and Europe, Africa, and the Middle East.
Each Area Edition has its own landing page, with the main site’s homepage serving as the US / Canada landing page. In some cases, even the logo changes depending on user location.
Going Mobile: A major challenge the Nonprofit faced going into the redesign was adapting its website to a world gone mobile. Previously, the Nonprofit had a separate mobile site with pared-down functionality and overall stale user experience. Now, the new mobile experience is vastly improved, with a responsive design and theme that delivers a consistent brand experience, including navigation elements and content, on mobile or tablet devices.
Theming: To achieve a maintainable and scalable responsive design, Mediacurrent’s Front End Development team used a component-based approach that leveraged the Twig template system in Drupal 8. This approach, combined with a living style guide, allowed for frontend and backend teams to work separately on different site components until they are married by an integration task.
After launch, we wanted to provide every opportunity for the Nonprofit to show off its new website, and what better way to do that than through increased organic rankings and traffic? Mediacurrent’s strategy team conducted a two-day training session to review all the in’s and out’s of SEO. In that time, the Nonprofit’s web and marketing teams built on the basics of SEO by diving into on-page, technical, mobile, and international SEO topics. Website-specific examples and exercises provided an engaging hands-on experience. In a post-workshop survey, attendees reported increased confidence in their SEO abilities and felt they had learned practical techniques to take into their daily work.
The SEO training was a fantastic broad overview that went deeper into just the right topics. The list of tools was super helpful. The deck with the notes was very thorough. the time, thought and effort that went into designing this session is evident -- and which we appreciate.SEO training participantNonprofit team
Mediacurrent's partnership with the Nonprofit spans over four years and we look forward to continued,post-launchh collaboration. Our team’s development approach gives site builders the power to easily drop in components and build pages, empowering the Nonprofit to make custom pages in the future.
On the horizon for the Nonprofit are performance improvements on the front end in order to make the site even faster. We are also gathering and creating custom reports to track the before/after results of key data points and analytics. Finally, Drupal 8’s powerful internationalization features can be further extended to support the Nonprofit's expanding global vision and community.