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Case Study

A Design Upgrade for Figo Pet Insurance

A pet insurance and healthcare provider leverages Drupal and Wistia to builds out its visual brand

 

 

Challenge

Figo required a homepage redesign. The existing site was clean and visually appealing, but at its core, Figo is all about making life easier for site users and their pets. Figo needed the homepage to better reflect that.

One of Figo's differentiators is its Pet Cloud app. Pet Cloud allows members to have their pet's life in the palm of their hand. From filing paperless claims to chatting with doctors to finding the nearest dog park, Figo's app is a game-changer for pet owners. Previously the app was only available to clients, but Figo was planning on opening Pet Cloud up to everyone. With that in mind, they wanted a homepage that could better highlight the app and what it can do.

Mediacurrent's Solution 

Mediacurrent’s Solution Figo wanted a homepage that was more brand-centric and highlights the innovative Pet Cloud app. We gave them a page that demonstrates the company's unique perspective, but we also added a number of user experience (UX) improvements. For example, we built the site so that the Figo single quote form was omnipresent.

Petcloud

 

Project Highlights

Figo is a national pet insurance company that brings a new, innovative approach to protecting pets from the unexpected. Figo is committed to helping pets and their families enjoy their lives together — giving them insurance when they need it and technology along the way. They partnered with Mediacurrent to launch a video-focused redesign and bring the brand into its next chapter. 
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Stay on Brand

Figo's target audience is urban pet parents. These men and women are incredibly passionate about their pets, and so we wanted to demonstrate that Figo gets that. The website does not scream, "Hey, we're an insurance site." Instead, it focuses on people, their pets, and the bond between them.

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Strengthen SEO

One way we helped Figo improve its SEO was by incorporating the company's blog into the homepage. Now, whenever a new post appears on the blog, it also appears on the homepage.

Drupal

Flexible Pages

We also built the site with Drupal in a way that allows the Figo team to edit any content on the page. That gives them incredible flexibility moving forward when they decide to make tweaks to the page.

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Streaming Video

Figo has always been loyal to its roots of providing simple and user-focused information and tools to its users. Having developed their own Pet Cloud App, showcasing that tier of customer support was critical on their site. Flat graphics and bullets wouldn’t do the app justice. In order to present their latest customer app, we focused on embedding streaming video on screen to highlight the breadth of the app’s capabilities. Leveraging Wistia Module a best-of-breed video solution into Drupal allows for a seamless and almost instant load.

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Give Them Now, Now

The pet parents who make up Figo's audience lives on their phones. Combine that with the all-in-one structure of the Pet Cloud app, and it made sense for us to build the homepage with mobile top of mind. One way we did that was by ensuring Figo's collection of beautiful, high-resolution videos played well on mobile. Additionally, everything that previously wasn't responsive now is.
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Final Thoughts

We wanted to show the Pet Cloud experience, and we think we found a great way to do that by capturing video of different Pet Cloud uses and displaying them on a mobile phone within the site. It's clean and it shows what Pet Cloud does. We've loved working with Figo because the company is all about innovation. It feels like they’re always on the cutting edge, whether it's how they approach pet insurance or how they want to create a unique experience with their website. A client like that is an incredible partner to have.