Domu was in need of help with a website design overhaul. Their existing site was on Drupal 7, but they wanted a new look and feel that would help them be known as the place to go for Chicago rentals.
More specifically, Domu wanted to improve and simplify the user experience for visitors looking for rentals, as well as for landlords posting property on the site. Additionally, it was clear Domu was missing out on a number of SEO opportunities, so fixing that became a critical component of the project.
A huge effort went into restructuring Domu's neighborhood pages in order to improve the user experience and improve SEO. Domu is only focused on Chicago, so they needed to show that they are experts in Chicago. The site's new neighborhood pages did that.
Beyond just highlighting the listings in each neighborhood, these pages share the story of the neighborhood such as what to do, where to shop, and how to commute. All this information is included on these pages, as well as beautiful photos from around the neighborhood to further personalize the experience for users. This way, apartment hunters using the site can make a more-informed decision.
Domu wanted a site that was simple to use, easy to find, and showcased their authority in the Chicago rental scene. The new Domu site does exactly that. The neighborhood pages provide so much more information to site visitors than they previously accessed, and the individual listing pages break down what is offered in a more consistent and visually appealing way. Plus, content editors can access features that introduce search visibility, such as improved link structures, intuitively.
Note: Work for Domu was completed by Duo Consulting Inc., which became part of Mediacurrent in 2020. Read more about the acquisition.