CAS, the World’s Authority on Chemical information, is an organization of scientists, technologists and business leaders who facilitate innovation: enabling breakthroughs and empowering discovery around the globe. CAS created the CAS Registry®, which is analogous to our SSN number, only for chemicals. Instead of unique SSN to identify individuals, the CAS Registry assigns a specific CAS Registry Number®, index name, and graphic representation of every chemical structure. As part of cataloging and providing access to this Chemistry data, CAS develops research solutions that Scientists, Patent Professionals and other decision-makers around the world rely on to enable Discovery and facilitate workflows.
A new responsive design and significant improvements to site speed and layout were achieved within a tight launch timeline. Early metrics indicate an increase in engagement - the direct result of Mediacurrent’s UX focus on engaging with B2B and B2C audiences to drive conversions.
The project took 3 months to complete and was 13% under budget.