AutoTrader.com devised a new buying strategy for the customers of one of America’s leading automobile dealerships, the Larry H. Miller Group. Historically, car buying websites have offered shopping by price instead of an incentive. DrivenByYou brings a paradigm shift to the online automobile buying experience by providing buyers with a selection of incentives to drive their buying decisions.
Drupal was a natural fit for the project, providing a platform for easily integrating external data feeds and quickly assembling complex content creation workflows. DrivenByYou processes up to 12,000 automobile records on a nightly basis, giving buyers an up-to-date incentive and merchandise selection.