Spearheaded by entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with UPtv, ASPiRE delivers enlightening, entertaining and positive programming to African-American families that includes movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs.
Project Goals & Results:
Create a high quality website with a fast turnaround: By leveraging the strengths of contributed Drupal modules such as Feeds to power the site’s programming schedule and the contributed responsive base theme Omega, Mediacurrent was able to efficiently deliver a site that appears highly customized under a very tight timeline.
High traffic: The network’s new Drupal 7 website stood up to a launch-day marketing blitz that included promotional appearances by Magic Johnson on the Today Show, CNN, and MSNBC.
“It has been a long-held dream of mine to launch a television network that offers viewers inspiring and positive portrayals of African-American lifestyles, accomplishments and talent, while also creating opportunities for the next generation of artists and storytellers,” said ASPiRE Chairman and CEO Earvin “Magic” Johnson. “My vision for ASPiRE could only become a reality with a group of visionaries and bold charter brand partners, The Chrysler Group, L’Oréal USA, Nationwide Insurance, Coca-Cola and Walmart. I am thrilled to have UPtv as my partner along with our affiliate partners Comcast, Time Warner Cable and FAVE TV to help make this dream come true."
ASPiRE expects to be available in over 12 million homes by the end of 2012 and in 20 to 30 million homes by the end of 2013.