Mediacurrent has partnered with Alaska Dispatch for many years and completed several projects including upgrading the site from Drupal 6 to Drupal 7 and then relaunching the website in January 2013 with a responsive web design. Most recently, Alaska Dispatch called upon Mediacurrent to merge its new Anchorage Daily News content into Alaska Dispatch’s Drupal framework after it purchased the Anchorage Daily News from publishing company McClatchy in April 2014. That included some 200,000 articles which had to be integrated into the existing website framework.
Prior to its purchase of the Anchorage Daily News, Alaska Dispatch was an online-only publication with about 40 staff members in Anchorage. The acquisition marked not only a huge shakeup in the newspaper industry but also a series of important branding and content decisions for Alaska Dispatch. The Alaska Dispatch News website has since been rebranded to Anchorage Daily News.
Combining the design and development updates and the implementation of responsive theming, Alaska Dispatch saw an increase in visitor traffic, social media engagement, and ad impressions.