In her role as a Digital Strategist, Vicky combines her background in international business and digital ad strategy to help Mediacurrent clients build relationships between brands and their customers. Her areas of expertise include social media advertising, Client training, conversion path optimization, and A/B testing.
Vicky earned her degree in International Business, with focuses in Marketing and Japanese. Her digital marketing career began at a Japanese online retailer, where she overhauled the company's online media presence. Vicky then transitioned to a global ad agency where she worked as a digital strategist. She spent five years working on social ad campaigns for Disney, Target, Wyndham Hotels, Bose, Royal Caribbean, and other enterprise brands representing tens of millions of dollars in ad revenue. Prior to joining Mediacurrent, Vicky was a social media strategy consultant supporting PPC-focused ad agencies and individual companies who needed social ad expertise.
Outside of her work at Mediacurrent, Vicky is a nomad, epicurean, and video game enthusiast. Fun fact: She once owned backyard chickens!