In her role as Senior Data Analyst on Mediacurrent’s Digital Strategy team, Jaime leverages a diverse background with experience in digital analytics and a strong foundation in international relations. She enjoys learning new data tools and loves analyzing data because it is like a puzzle that she gets to spend her day putting together.
After earning a Master's degree in International Human Rights. Jaime began her career by volunteering in the non-profit sector. She later joined a digital marketing agency where she gained valuable skills in managing SEM campaigns, driving SEO performance and strategy. She also led trainings for clients so that they better understood their data and account performance. Prior to Mediacurrent, Jaime was a Digital Analyst at QVC, helping to improve their online experience and understand customer behavior. She was instrumental in evolving the reporting from manual processes to a much more modern, automated solution. Most notably she built out a Mobile Study in order to understand the difference in e-commerce behavior by platform which allowed QVC to better serve their customers.
Jaime has wanderlust, so when she and her husband are not traveling she is most likely researching their next travel destination. She is an avid podcast listener, enjoys reading, but does indulge in the occasional bad TV. Jaime loves going on camping trips especially when they include hiking or mountain biking. She just signed up for her first half-marathon so she is hoping to continue running and use it as one more excuse to travel.