"It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard is what makes it great."
Jimmy Dugan, A League of Their Own
Danielle is a Senior Digital Strategist who loves all types of marketing from marketing strategy to social marketing. She built her impressive expertise through her time in education and various marketing agencies. She loves partnering with clients on projects to create a sound strategy that generates results that exceed all expectations. Danielle says that she is a life-long learner and is never satisfied with her knowledge of strategy and marketing.
She began her career by focusing on analytics, qualitative data, consumer behavior and market feasibility at a boutique agency serving clients through market research services. She then transitioned her career to a digital agency to sharpen her project management and content marketing skills. From there she decided to dedicate some time back to education and pursued a Master’s Degree. With a business oriented undergraduate degree, she opted for a strategy focused communication degree to round out her understanding of the three primary business communication fields (marketing, advertising and PR). Following graduation, she joined a social media agency where she had the opportunity to contribute to the business in a significant way, transitioning the agency into a full-service, strategic marketing agency. In the role, she transitioned from a hands-on project manager to creating and leading the strategy team for the organization. In addition to her agency role, Danielle developed and taught a new digital marketing course at St. Cloud State University as an adjunct professor.
In her personal life, she enjoys spending time with her husband, Jacob, and their adorable puppy, Moose. A fun fact about Danielle is that her now husband, Jacob proposed to her in an igloo at Santa’s house in the North Pole on Christmas Eve while it was snowing out. Talk about perfect!
Anderson Center Discussion Leader
Regular guest speaker in the Marketing and Mass Communication departments at College of Saint Benedict & Saint John's University and St. Cloud State University.
Bachelor’s degree from Southwest Minnesota State University in Marketing and a Master’s degree in Strategic Media Communications from St. Cloud State University