You've always had the power, my dear, you just had to learn it for yourself.
Glinda, the Good Witch of the North, The Wizard of Oz
As the Senior Director of UX, Cheryl leads the Digital Strategy and Design teams at Mediacurrent. She capitalizes on opportunities by using the intersections of both disciplines, effectively enhancing each project while providing maximum ROI for clients. Her strengths include research and design of user-centered products, creative direction, organizational management, and process improvement.
Cheryl is an award-winning UX/UI Designer with more than 20 years of professional design experience. Cheryl has led the research, strategy, and design of dozens of enterprise-level websites and applications. She works closely with clients and technical product teams to deliver seamless and memorable user experiences, solving complex challenges for a wide variety of industries including travel & tourism, retail, entertainment, e-commerce, higher education, finance, healthcare, non-profit, and technology. Her experience designing and coding custom websites, as well as Drupal, Wordpress, and Sharepoint Content Management Systems gives her a holistic view essential for bringing each client’s vision to life.
Intrigued by the human brain and how design can influence our decisions, she undertook training programs in human psychology and earned a certificate in Digital Psychology & Persuasion. With a demonstrated ability to create and capture sustainable and profitable value from innovation, she relies on data and research to inform design in the process of creating user-centered experiences that delight and convert.
Cheryl lives in Los Angeles, California with her husband and their dog, Olly the Rottweiler. When she’s not encouraging her teams and pushing the UX envelope, you can find her on hikes around LA, sampling the latest new restaurants, or in the audience at live music shows throughout the city.
Georgia Tech, Guardian Insurance, PwC, and Care.org
Digital Psychology & Persuasion Specialist
IDEO: From Ideas to Action
HTML5 / CSS3
Adobe Illustrator, InDesign, and Photoshop
BFA in Design, University of Kansas