You keep using that word. I do not think it means what you think it means.
The Princess Bride
In her role as a Senior Digital Strategist, Celeste brings over 15 years of experience working collaboratively within creative and technical teams. Her journey began with design, leading into marketing and entrepreneurship, later evolving into web/software development project management, and ultimately landing on the common thread driving all of these things: strategy.
Celeste enjoys learning the inner workings of client organizations in order to solve business challenges while also advocating for the user consuming their digital content. Her strengths lie heavily in branding, content strategy, customer insights, and digital psychology. Her role as a Senior Strategist also helps clients and team members view projects and user experiences from different perspectives, identifying where to gain efficiencies, mitigate risk, and maintain priorities.
Whether she is leading discovery on website projects or data-driven decision making within ongoing support clients, she prides herself on having a direct and honest approach to earning trust within her internal and external team relationships. She believes creative ideas can change the world and strives to use her ideas and insights to provide value for our clients.
Advanced Google Analytics Certification
BA in Art/Design, California State University at Long Beach