Crafting UX - for the people, by the people
Mass.gov takes a data-informed approach to site decisions. An open ear to constituent feedback ensures a "wicked awesome" user experience. So it's no surprise that when the site’s navigation needed improvement, user testing became a guiding light.
Hear how Mediacurrent teams with Mass.gov on a user testing strategy leveraging Drupal 8 and Google Optimize.
Watch how to deliver a constituent experience that is discoverable, accessible, and truly “for the people, by the people.” Follow along with our process. Learn tips to user test your way to better website UX.
- Our approach to testing and gathering user feedback
- The A/B testing variants we used to steer site navigation and layout
- Deep dive into testing with Google Optimize
Clair Smith - Senior Front End Developer, Mediacurrent