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Google Optimize: How Mass.gov Builds Great Government UX

September 23, 2019

Mass.gov A/B testing webinar

Crafting UX - for the people, by the people 

Mass.gov takes a data-informed approach to site decisions. An open ear to constituent feedback ensures a "wicked awesome" user experience. So it's no surprise that when the site’s navigation needed improvement, user testing became a guiding light.

Hear how Mediacurrent teams with Mass.gov on a user testing strategy leveraging Drupal 8 and Google Optimize. 

Watch how to deliver a constituent experience that is discoverable, accessible, and truly “for the people, by the people.” Follow along with our process. Learn tips to user test your way to better website UX. 

You'll learn

  • Our approach to testing and gathering user feedback
  • The A/B testing variants we used to steer site navigation and layout
  • Deep dive into testing with Google Optimize 

Presenters

Joe Galluccio - Product Manager, Massachusetts Digital Service 
Clair Smith -  Senior Front End Developer, Mediacurrent