Skip to main content

Video

Webinar Recording: Creating a Measurement Strategy

by Tara Arnold
July 3, 2018

A measurement strategy is a framework for measuring the success or failure of an initiative. How do we identify and weigh what really matters for our team or organization? Join Davin Post, Senior Digital Strategist, as he describes the tools and techniques you can use to create a measurement strategy.

 
Headshot

Meet team member, Tara Arnold

In her role as Senior Marketing Content Strategist, Tara drives the creation of resources to promote Mediacurrent as a thought leader in the technology space. She thrives on the small business imperative to work smart through strategic marketing automation, digital marketing, and creative brand building.

Prior to joining Mediacurrent, Tara spent five years sharpening her inbound marketing skills in the higher education technology and publishing industries. Her specialties include inbound marketing, event marketing, webinars, blogging, and marketing automation. She holds a BA in Communications (Public Relations focus) and minored in creative writing.

Learn more about Tara >