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Video

Mass.gov's Guide to Data-Informed Content Optimization

by Mediacurrent Team
September 1, 2019

On Mass.gov, hundreds of content authors have actionable optimization data at their fingertips -- without ever logging into Google Analytics. In this session from DrupalCon 2019, learn how to measure your content, present measurements to authors, and drive content to become 'wicked awesome.'

You’ll learn:

  • How we define wicked awesome content
  • How we translate indicators into actionable metrics
  • The technology stack we use to empower content authors