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UI/UX Design: Patterns of Persuasion in Choice Architecture

January 2, 2019

Speaker Sheree Hill


In this video from Drupalcamp Atlanta 2018, Mediacurrent's Creative Director Sheree Hill examine human factors and basic principles of psychology in design. How is behavior controlled by automatic and reflective systems? How do we design UI patterns to create “nudges” in choice architecture that guide the users towards an intended goal?

Sheree examines how these patterns can be used to feature products, create habits, build loyalty, and affinity through various case studies. She also covers personalized and categorized search, reviewing a recent design project where the Bento Box Search UI pattern was employed as a way to organize search results for a university library. Using human factors in UI, a Bento display can integrate an array of search results in a personalized and meaningful way.