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UI/UX Design: Patterns of Persuasion in Choice Architecture

by Sheree Hill
January 2, 2019

Speaker Sheree Hill


In this video from Drupalcamp Atlanta 2018, Mediacurrent's Creative Director Sheree Hill examine human factors and basic principles of psychology in design. How is behavior controlled by automatic and reflective systems? How do we design UI patterns to create “nudges” in choice architecture that guide the users towards an intended goal?

Sheree examines how these patterns can be used to feature products, create habits, build loyalty, and affinity through various case studies. She also covers personalized and categorized search, reviewing a recent design project where the Bento Box Search UI pattern was employed as a way to organize search results for a university library. Using human factors in UI, a Bento display can integrate an array of search results in a personalized and meaningful way.


Meet team member, Sheree Hill

Sheree’s mix of graphic design talent and technical understanding provides clients with high-quality screen-based experiences. Her hallmark is to design surprising interactions based on human connection that move people and lead others to action.

Prior to Mediacurrent, Sheree earned her BFA at the Art Institute of Atlanta and gained 15 years of top agency work experience. Throughout her career, she has worked with a wide portfolio of iconic brands including Harley-Davidson, AT&T, Kellogg’s Special K, Tupperware, Budweiser, Home Depot, Toyota Scion, Listerine and Sony Pictures. She also has deep experience in branded entertainment event campaigns, having created digital marketing for Dancing with the Stars, American Idol, Southeastern Conference Sports, and NCAA. Her work has been recognized with three Webby Awards and has been featured in AdWeek and the Today Show with Brooke Shields. Her Drupal projects include Aarons Racing,, RIMCO, and Homesmart site design.

When Sheree isn't at work, you can find her on her farm tending to all her animals. She currently has a rooster, 4 chickens, 3 goats, 2 cats, 1 horse and Loy, the dog, who keeps them all in check. She also has 5-year-old twin boys, Alex and Cohen! She is a ruthless coffee drinker who believes in the righteousness and relevance of creative for hire.



Learn more about Sheree >