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Marketing Automation and Web Personalization with Drupal

by Ally DelGuidice-Bove
August 23, 2017

From DrupalCamp Atlanta 2016, Lead Drupal Architect Jason Want presents on Marketing Automation and Web Personalization with Drupal. 

This session will cover:

  • An introduction into marketing automation.
  • An introduction into web personalization.
  • A checklist for implementing web personalization with Drupal.
  • An overview of the available Drupal 7 and Drupal 8 tools for creating web personalization and integrating marketing automation services.

 

Meet team member, Ally DelGuidice-Bove

Ally has a deep passion for people and data. She has led strategic initiatives for Pricewaterhouse Coopers, MagMutual, Habitat for Humanity, Guardian Insurance, and NOAA. Her expertise ensures the business goals of our clients are met through digital solutions.

Ally takes pride in her ability to make others feel valued and appreciated. As a strategist, this allows her to see through the lens of various users to provide the best possible digital experiences across a variety of platforms. She works with clients to analyze and improve these digital experiences through strategic roadmaps, user research and testing, data analysis, and execution.

Prior to Mediacurrent, she worked for a marketing automation software and eCRM services company supporting higher education. Ally managed email marketing campaigns, marketing automation platform training, and data and report analysis.

When she is not at work, she can be found hiking, spending time with her family, eating loads of Italian food, and obsessing over her love of animals.

Learn more about Ally >