Skip to main content

Video

Marketing Automation and Web Personalization with Drupal

by Ally DelGuidice-Bove
August 23, 2017

From DrupalCamp Atlanta 2016, Lead Drupal Architect Jason Want presents on Marketing Automation and Web Personalization with Drupal. 

This session will cover:

  • An introduction into marketing automation.
  • An introduction into web personalization.
  • A checklist for implementing web personalization with Drupal.
  • An overview of the available Drupal 7 and Drupal 8 tools for creating web personalization and integrating marketing automation services.

 

Headshot

Meet team member, Ally DelGuidice-Bove

In her role as Digital Strategist, Ally brings her knowledge from her previous position at Mediacurrent, Marketing Specialist, where she helped provide the best possible user experience across Mediacurrent’s own digital platforms through SEO implementation, content strategy, and analytics reporting.  

Prior to Mediacurrent, she worked for a marketing automation software and eCRM services company supporting higher education, learning the ins and outs of email marketing, marketing automation, and data and report analysis.

When she is not at work, she can be found hiking, spending time with her family, eating loads of Italian food, and obsessing over her love of animals.

Learn more about Ally >