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5 Smart Things You Can Do with Marketing Automation

In this Episode of The Mediacurrent Friday 5, Director of Marketing Shellie Hutchens joins the show to discuss 5 Smart Things You Can Do With Marketing Automation.

She provides some great tips on using automation rules and completion actions to achieve Sales/Marketing alignment, A/B and Multivariate testing, targeted campaigns and assignment triggers, lead scoring/grading and segmentation, and using dynamic content and predictive content for personalization.

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