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5 Smart Things You Can Do with Marketing Automation

by Anonymous
November 18, 2016

In this Episode of The Mediacurrent Friday 5, Director of Marketing Shellie Hutchens joins the show to discuss 5 Smart Things You Can Do With Marketing Automation.

She provides some great tips on using automation rules and completion actions to achieve Sales/Marketing alignment, A/B and Multivariate testing, targeted campaigns and assignment triggers, lead scoring/grading and segmentation, and using dynamic content and predictive content for personalization.