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Web Personalization: A Strategy Guide to Keeping it Relevant with Drupal

From marketing automation to web analytics, Drupal creates a flexible foundation for integrating technologies that support personalization. Master the equation for website personalization with this strategy guide.

Topics include:

  • Personalization Vocab 101: Learn about first, second, and third-party audience data and the nuances between personalization and customization.
  • Top Drupal modules to deliver the right message to the right audience at the right time.   
  • A roadmap to get a strategic start on crafting the tailored experiences that your site visitors crave.

Meet team member, Tara Arnold

In her as role as Senior Marketing Content Strategist, Tara drives the creation of resources to promote Mediacurrent as a thought leader in the technology space. She thrives on the...

Learn more about Tara >
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