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Web Personalization: A Strategy Guide to Keeping it Relevant with Drupal

From marketing automation to web analytics, Drupal creates a flexible foundation for integrating technologies that support personalization. Master the equation for website personalization with this strategy guide.

Topics include:

  • Personalization Vocab 101: Learn about first, second, and third-party audience data and the nuances between personalization and customization.
  • Top Drupal modules to deliver the right message to the right audience at the right time.   
  • A roadmap to get a strategic start on crafting the tailored experiences that your site visitors crave.
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Meet team member, Tara Arnold

In her role as Senior Marketing Content Strategist, Tara drives the creation of resources to promote Mediacurrent as a thought leader in the technology space. She thrives on the small business imperative to work smart through strategic marketing automation, digital marketing, and creative brand building.

Prior to joining Mediacurrent, Tara spent five years sharpening her inbound marketing skills in the higher education technology and publishing industries. Her specialties include inbound marketing, event marketing, webinars, blogging, and marketing automation. She holds a BA in Communications (Public Relations focus) and minored in creative writing.

Learn more about Tara >