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Personalization: Keeping it Relevant with Drupal

From marketing automation to web analytics, Drupal creates a flexible foundation for integrating technologies that support personalization. Master the equation for website personalization with this strategy guide.

Topics include:

  • Personalization Vocab 101: Learn about first, second, and third-party audience data and the nuances between personalization and customization.
  • Top Drupal modules to deliver the right message to the right audience at the right time.   
  • A roadmap to get a strategic start on crafting the tailored experiences that your site visitors crave.