Did you know that people are nearly 70% more likely to buy from a company they follow on Twitter? Social media isn't just for keeping up with friends; it is also a way for business to connect with their current and prospective customer base in a personal way.
This eBook contains some strategies that you can use to build your brand on Twitter in order to increase conversions and yield a higher ROI.
How do I get started on Twitter?
How can I maintain a positive brand image?
What do I need to do to increase traffic to my website?
Where would I find brand champions and market influencers?