Have you noticed a decline in traffic over the past year? Your SEO strategy may be outdated.
Historically, with a little bit of money and a willingness to get crafty, companies could easily get to the top of search engines. In 2015, Google’s ranking algorithms are smarter and black hat techniques like link buying and keyword stuffing don’t cut it. Worse, if you’re caught using those, your website could be penalized severely.
This eBook contains some strategies that you can use with your keywords to improve your website's optimization to make your content valuable for search engines as well as users.
- What keywords should I optimize for?
- How do I avoid penalties from Google?
- How does SEO relate to conversions (sales)?
- What do I do with the keywords once I have them?
- and more!