Developing your buyer personas (or ideal customer profiles), and documenting the typical buyer’s journey will help you develop a content map that corresponds to the journey of your personas—ultimately bringing in more qualified leads.
But, how do you actually create one?
Our Buyer Persona Template ebook is updated with more tips for building personas that will be strong enough to be the foundation of your digital strategy and lead generation needs. We’ve added a worksheet you can fill in for your personas, so you can easily share them with your entire company.
- Where to research your personas
- Interview questions to gain insights into customer buying behaviors
- How to calculate the correct number of personas for your business
- The key sections of an effective persona and a blank worksheet to get started