Developing your buyer personas (or ideal customer profiles), and documenting the typical buyer’s journey will help you develop a content map that corresponds to the journey of your personas—ultimately bringing in more qualified leads.
But, how do you actually create one?
Our Buyer Persona Template offers tips for researching your personas and walks you through how to create an actual buyer persona you can share with your entire company.
Our template helps you:
- know where to perform your research.
- know what type of questions to ask.
- pull all the data together and summarize your buyer persona