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[Webinar] A/B Testing with Google Optimize: How Mass.gov Builds Great Government UX

Mass.gov A/B testing webinar

Crafting UX - for the people, by the people 

Mass.gov takes a data-informed approach to site decisions. An open ear to constituent feedback ensures a "wicked awesome" user experience. So it's no surprise that when the site’s navigation needed improvement, user testing became a guiding light.

In our upcoming webinar, hear how Mediacurrent teams with Mass.gov on a user testing strategy leveraging Drupal 8 and Google Optimize. 

Join our webinar

Watch how to deliver a constituent experience that is discoverable, accessible, and truly “for the people, by the people.” Join us on September 18, 2019, at 2:00 ET to follow along with our process. Learn tips to user test your way to better website UX. 

Register for the webinar.

You'll learn

  • Our approach to testing and gathering user feedback
  • The A/B testing variants we used to steer site navigation and layout
  • Deep dive into testing with Google Optimize 

Presenters

  • Joe Galluccio - Product Manager, Massachusetts Digital Service 
  • Clair Smith -  Senior Front End Developer, Mediacurrent
  • Becky Cierpich - UX/UI Designer, Mediacurrent

We hope to see you there!

Headshot

Meet team member, Tara Arnold

In her role as Senior Marketing Content Strategist, Tara drives the creation of resources to promote Mediacurrent as a thought leader in the technology space. She thrives on the small business imperative to work smart through strategic marketing automation, digital marketing, and creative brand building.

Prior to joining Mediacurrent, Tara spent five years sharpening her inbound marketing skills in the higher education technology and publishing industries. Her specialties include inbound marketing, event marketing, webinars, blogging, and marketing automation. She holds a BA in Communications (Public Relations focus) and minored in creative writing.

Learn more about Tara >

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