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Web Personalization with Drupal - A Strategic Guide

by Tara Arnold
May 31, 2017

Today's consumer expects a tailored web experience every time they engage with your brand. In fact, 86% of consumers will pay 25% more for better personalization.

At a time when 'one-size-fits-all' strategy falls short of demand, business leaders must ask the question, does my website keep it relevant?

In our new ebook, we will explore the options for creating personalized web experiences with Drupal as the backbone for your digital strategy. 

Topics include:

  • Vocab Refresh - To harness the power of first, second, and third-party audience data, it's important to grasp the key differences between these terms. Personalization and customization are two terms that are often used interchangeably but are actually very different. Here's how to talk the talk.
  • Assessing Personalization Payoff - Deepen your understanding of what's to gain - and lose - from the customer tailored the experience. 
  • Building with Drupal - Our top picks for Drupal modules to deliver the right message to the right audience at the right time.   
  • Planning for Personalization - From setting a content strategy to targeting your audience and defining KPIs, get a headstart on your personalization strategy with our 6-step checklist.

This ebook was inspired by the Mediacurrent presentation, Marketing Automation and Web Personalization with Drupal from Drupalcamp Atlanta.  

Download our personalization ebook. 


Meet team member, Tara Arnold

In her role as Senior Marketing Content Strategist, Tara drives the creation of resources to promote Mediacurrent as a thought leader in the technology space. She thrives on the small business imperative to work smart through strategic marketing automation, digital marketing, and creative brand building.

Prior to joining Mediacurrent, Tara spent five years sharpening her inbound marketing skills in the higher education technology and publishing industries. Her specialties include inbound marketing, event marketing, webinars, blogging, and marketing automation. She holds a BA in Communications (Public Relations focus) and minored in creative writing.

Learn more about Tara >

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