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[video] ASPiRE built in Drupal for Magic Johnson

by Adam Waid
February 7, 2013

Spearheaded by entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with gmc TV, ASPiRE delivers enlightening, entertaining and positive programming to African-American families that includes movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs. The network’s Drupal 7 web site stood up to a launch-day marketing blitz that included promotional appearances by Magic Johnson on the Today Show, CNN and MSNBC.

We recently sat down with Philip Manwaring, SVP Strategic Planning, Research, and Technology for gmc and asked him how ASPiRE got started and their experience with Drupal for their high-traffic media site. 



Additional Resources

Case Study - In 2012 became the first state portal in the country to be powered on Drupal. 

[Video] - "Our site traffic increased 30-40%," UGA Center for Continuing Education.


Meet team member, Adam

Named Atlanta's Interactive Marketer of the Year, Adam Waid is a strategic thinker who has a passion for producing revenue-generating results through solutions-driven marketing. Adam has over 10 years of experience with digital marketing, marketing automation, and is passionate about helping market

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