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Transforming Drupal Sites from Static to Engaging

With increasing online competition and growing complexity from a myriad of devices, you need to continually increase the effectiveness of your website. By taking advantage of content targeting and developing your buyer personas, you can create and manage a highly personalized web experience—helping you deliver the right content to the right person at the right time.

Specific topics covered:

Optimizing your content strategy
What is content personalization?
Lead Nurturing
Web Conversion Playbook
How to do this in Drupal without Development 

Additional Resources
Quick Guide: Creating A Content Marketing Strategy
Mediacurrent: Adding Value With Drupal and Marketing Automation

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