With increasing online competition and growing complexity from a myriad of devices, you need to continually increase the effectiveness of your website. By taking advantage of content targeting and developing your buyer personas, you can create and manage a highly personalized web experience—helping you deliver the right content to the right person at the right time.
Specific topics covered:
Optimizing your content strategy
What is content personalization?
Web Conversion Playbook
How to do this in Drupal without Development