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Open Waters Ep 9: Gatsby for Marketers

January 14, 2020



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After a well-deserved winter break, we are back with our first episode of 2020 and this episode we will be talking with Linda Watkins. Currently, Linda is Senior Director of Marketing at Gatsby, a modern website framework that creates blazing fast, secure, instantly scalable websites. She is sought after for her marketing expertise and frequently consults with large brands worldwide. But first and foremost, she is a practitioner that enjoys sharing her knowledge and experience by engaging with marketers and technologists. She lives in the San Francisco Bay Area and in her free time, plays flute with the Bay Area Rainbow Symphony and enjoys Netflix documentaries. 

Linda Watkins has worked for some of the biggest technology brands in the world including Amazon and Cisco Systems. She has also worked for various technology startups that specialize in modern website development. She has over 10 years of experience building scalable marketing programs, driving demand for new services, and planning and executing go-to-market strategies. She is a Stanford Certified Project Manager and has an MBA from Brigham Young University. 

Project Pick

Gatsby Preview

Interview 

  1. Mario: Tell us about your role as a Senior Director of Marketing at Gatsby? 
  2. Mario: For those listeners who aren’t familiar with Gatsby JS, can you tell us what it is?
  3. Bob: What benefits does Gatsby bring to large scale enterprise web teams? What’s attractive to marketers and IT managers?
  4. Mark: Are any notable brands using Gatsby? Who are they?
  5. Mark: Where does Gatsby fit into a martech (Marketing Tech 😊) stack?
  6. Bob: Your colleague Sam Bhagwat published a blog about a year ago describing this concept of a “content mesh.” Can you elaborate on what a content mesh is and how Gatsby plays a part in it?
  7. Mario: How is Gatsby changing the way marketers think about web CMS and app projects? What kind of impact is it having in the realm of agile marketing?
  8. Mario: What are some important things for marketers to consider when embarking on a Gatsby project?
  9. Mark: Is there anything we haven’t discussed about Gatsby that you feel would be good to share with our listeners?

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