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Open Waters Ep 10: Agile Marketing in Open Source with Steve Persch

by Mark Casias
February 5, 2020


open waters

This episode we will be talking with Steve Persch. Steve is the Technical Product Marketing Manager at Pantheon, a WebOp platform for agile teams. Steve began his career in the marketing department of the Lookingglass theatre company in Chicago, managing their website and other digital marketing efforts. From there Steve became a developer working with WordPress and Drupal. After many years in the Drupal community, Steve joined Pantheon in 2015. After four years in Developer Relations, Steve just moved over to Product Marketing.

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  1. Can you tell us about yourself Steve and the company you’re Technical Product Marketing Manager for?
  2. Can you explain what agile marketing is for our listeners?
  3. How is agile marketing different? What kind of performance can organizations expect compared to traditional or textbook marketing approaches?
  4. How does open source software play a role in agile marketing?
  5. Do you have any success stories you can share about how agile marketing has improved a team or client's performance?
  6. How can our listeners get started in agile marketing? What are the 1st 3 steps?
  7. What well known companies can you think of who are having a lot of success with agile marketing?
  8. For organizations who employ agile marketing, how much success are they having compared to those organizations that haven’t invested in agile marketing?
  9. How do you see the practice of agile marketing evolving over the next 5 years?

Can you name one or two things that are critical to being a successful agile marketer? 

That’s it for today’s show, thanks for joining us!  Looking for more useful tips, technical takeaways, and creative insights? Visit to subscribe and hear more episodes.

Meet team member, Markie Casias

Mark brings a fifteen year programming background and six years of Drupal experience to his role as Senior Drupal Developer at Mediacurrent. Highly involved in his local web community, Mark runs the ABQ Webgeeks Group and started the Albuquerque Drupal Users group.

A former radio personality, Mark switched careers to become a programmer when he realized he could have a fun job and eat. (No seriously, kids, radio pays horribly). But as a nod to his days as in radio, Mark hosts the bi-weekly Mediacurrent Dropcast show and the Friday 5 video seriesPrior to Mediacurrent, Mark first dove into Drupal to convert to a better CMS than it had. Through that he was sent to Do It With Drupal in New Orleans, where he met the great people of the community. From that point, he was hooked. 

Mark resides in Albuquerque, New Mexico. When not in front of the computer, he enjoys playing hockey, tennis, and a good craft beer- not necessarily in that order.


Learn more about Markie >

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