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Blog Post

New eBook: The Lead Generation Playbook

by Mediacurrent Team
August 6, 2014

Often marketing's biggest challenges are long sales cycles, complex decision-making processes, and multiple stakeholders. 

Combine pressure to find the most qualified prospects with the ever increasing online competition and growing complexity from a myriad of devices, Marketers need to continually increase the effectiveness of their website. 

In a recent survey, only 1 in 10 marketers feel their lead generation campaigns are effective. 

So what goes into a best-of-class lead generation website?

Our latest eBook, The Lead Generation Playbook, we offer tips for delivering a steady stream of new business to your sales pipeline. Topics include:

  • Attracting the right prospects to your website
  • Optimizing and improving conversion rates 
  • Webform best practices
  • Boosting Website leads with compelling email campaigns

Your Website can be your most powerful marketing tool by increasing qualified visitors and driving brand and product awareness. But, like any online marketing effort, it takes a cohesive, strategic approach.

Finally, I'm curious, what is your biggest hurdle your website is facing in regards to lead generation? Lack of content? Outdated? Poor User experience? Comment below!

As always, contact us if you'd like talk about specific issues with your website and how we can help you address them quickly.


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