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Mediacurrent Featured in Popular Marketing Automation Book

Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.

Good friend and industry expert, Mathew Sweezey, just released “Marketing Automation for Dummies." This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them.

I'm proud to say that Mediacurrent's own marketing automation strategy was selected to be featured in the book—detailing how aligning our sales and marketing teams achieved 129% year-over-year growth in content conversions.

If your business is struggling with starting or scaling your marketing automation strategy, Marketing Automation For Dummies, is the ideal guide to putting your business on the cutting-edge and enhancing your competitiveness - and we're not just saying that because we're featured authors.

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