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Growth Hacking with Content, Marketing Automation & Drupal

The essence of “growth hacking” can be described in two words: work smarter. It means understanding the status quo and coming up with creative ways to leverage the standard systems. Companies like Dropbox, Hotmail and Twitter have leveraged growth hacking strategies to build their audience and customer base.

At Mediacurrent, we used several growth hacks to achieve 129% year-over-year growth in conversions, leveraging content creation, marketing automation, CRM tools and of course, Drupal. I had the opportunity at this year's Drupal Camp Atlanta to pull back the curtain on our strategy and show how you can set up systems to help you achieve large scale growth.

Check out this video of my session that explores:

  • Analytics Tools to Hyper Target Website Visitors
  • Progressive profiling, lead scoring, and segmentation
  • Campaign Building and Execution
  • Marketing Automation and CRM Integration
  • Why use a Marketing Automation Module?

Drupalcamp Atlanta Growth Hacking

Once you get started, I would love to hear how it's working for you!

Additional Resources
Using Marketing Automation for Personalization: Benefits and Challenges | Mediacurrent Blog Post
How to Improve your Conversion Path Optimization | Mediacurrent Blog Post
Improving the ROI of your Drupal Website | Mediacurrent webinar

 

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