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Friday 5: 5 Features of the Pardot 8.x Module

February 10, 2017

This episode Lead Drupal Architect, Jason Want, reviews 5 features from the Pardot module. Pardot is a B2B marketing automation software by Salesforce. The 5 Features Jason shows us are:

  1. Website Activity Tracking
  2. Conditional Activity Tracking
  3. Pardot Campaign Configuration
  4. Pardot Scoring
  5. Contact Form Mapping

Have a topic that you'd like to learn more about? Feel free to email us at Friday5@mediacurrent.com with any suggestions and stay tuned for the next episode. Have a great weekend!

Additional Resources
Pardot B2B Marketing Automation by Salesforce | External Resource
Adding Value With Drupal and Marketing Automation | Blog
5 Smart Things You Can Do With Marketing Automation | Video

 

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