On Tuesday June 26th at 2PM EST join Davin Post, Senior Digital Strategist, as he describes the tools and techniques you can use to create a measurement strategy.
Don't know what a measurement strategy is? All the more reason to join. A measurement strategy is a framework for measuring the success or failure of an initiative. It's the process of identifying and measuring what actually matters to your team or organization.
- What is a Measurement Strategy?
- Why Do I Need One?
- How to Create One
- What Else You Can Do
- Open Q&A
About the presenter:
Davin brings an insatiable curiosity for data, words, creativity, and technology to his role as Senior Digital Strategist. He leverages a background in data and analytics and experience in shaping the strategy of high profile brands across multiple industries to drive results for Mediacurrent clients. Prior to Mediacurrent, Davin worked on a variety of digital and analytical projects in the non-profit, ecommerce, motorsports, and direct selling industries.