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Blog Post

5 Smart Things You Can Do With Marketing Automation

November 18, 2016

TGIF and thanks for tuning in to Episode 19 of The Mediacurrent Friday 5!

This week, we discuss 5 Smart Things You Can Do With Marketing Automation.

Get tips on using automation rules and completion actions to achieve Sales/Marketing alignment, A/B and Multivariate testing, targeted campaigns and assignment triggers, lead scoring/grading and segmentation, and using dynamic content and predictive content for personalization. 

Check out the video below to learn more!

As always, if you have a topic that you'd like to learn more about, feel free to send us your thoughts to Friday5@mediacurrent.com. We hope you have a great Thanksgiving holiday and we'll see you in a couple of weeks for Episode 20!

Additional Resources
Using Marketing Automation for Personalization: Benefits and Challenges | Blog Post
4 Benefits of Decoupled Architecture for Enterprise Digital Marketers | Blog Post
Marketing Automation and Drupal | eBook

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