TGIF and thanks for tuning into Episode 19 of The Mediacurrent Friday 5!
She provides some great tips on using automation rules and completion actions to achieve Sales/Marketing alignment, A/B and Multivariate testing, targeted campaigns and assignment triggers, lead scoring/grading and segmentation, and using dynamic content and predictive content for personalization.
Check out the video below to learn more!
As always, if you have a topic that you'd like to learn more about, feel free to send us your thoughts to Friday5@mediacurrent.com. We hope you have a great Thanksgiving holiday and we'll see you in a couple of weeks for Episode 20!
Using Marketing Automation for Personalization: Benefits and Challenges | Blog Post
4 Benefits of Decoupled Architecture for Enterprise Digital Marketers | Blog Post
Marketing Automation and Drupal | eBook