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5 Smart Things You Can Do With Marketing Automation

TGIF and thanks for tuning into Episode 19 of The Mediacurrent Friday 5!

This week, Director of Marketing Shellie Hutchens joins host Mark Casias to discuss 5 Smart Things You Can Do With Marketing Automation.

She provides some great tips on using automation rules and completion actions to achieve Sales/Marketing alignment, A/B and Multivariate testing, targeted campaigns and assignment triggers, lead scoring/grading and segmentation, and using dynamic content and predictive content for personalization. 

Check out the video below to learn more!

As always, if you have a topic that you'd like to learn more about, feel free to send us your thoughts to Friday5@mediacurrent.com. We hope you have a great Thanksgiving holiday and we'll see you in a couple of weeks for Episode 20!

Additional Resources
Using Marketing Automation for Personalization: Benefits and Challenges | Blog Post
4 Benefits of Decoupled Architecture for Enterprise Digital Marketers | Blog Post
Marketing Automation and Drupal | eBook

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