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Blog Post

Mediacurrent Boosts Customer Experience With Acquia Lift

by Tara Arnold
January 26, 2019

Mediacurrent is starting a new chapter in our long-time partnership with Acquia. We’re excited to bring Acquia Lift to the market as an official implementation partner.

Intelligent Personalization With Mediacurrent and Acquia 

With this collaboration, Acquia’s tools round out our strengths as a full-service digital agency. Now, we're ushering the future of high-touch, personalized customer experiences. This winning formula has helped clients like Brand USA to gain and retain customers.

We’re here to collaborate, educate, and build more measurable engagement for our clients. With Acquia’s tools, we can achieve ambitious marketing goals by aligning data and technology in new and powerful ways.


- Adam Kirby, Mediacurrent Director of Marketing

Read the full press announcement.

How the Enterprise Drives ROI With Lift 

Total Economic Impact (TEI™) study by Forrester Consulting (2019) found that, when combined with Acquia Cloud Site Factory, Lift customers experience:

  • Benefits of $8.3 million over three years
  • 85 percent faster time to market of new sites and features
  • 60 percent more productive digital marketing teams
  • 3 percent improved customer retention from increased audience engagement

Read more about Acquia Lift's Total Impact Report

Meet team member, Tara Arnold

In her role as Senior Marketing Content Strategist, Tara drives the creation of resources to promote Mediacurrent as a thought leader in the technology space. She thrives on the small business imperative to work smart through strategic marketing automation, digital marketing, and creative brand building.

Prior to joining Mediacurrent, Tara spent five years sharpening her inbound marketing skills in the higher education technology and publishing industries. Her specialties include inbound marketing, event marketing, webinars, blogging, and marketing automation. She holds a BA in Communications (Public Relations focus) and minored in creative writing.

Learn more about Tara >

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