One of our goals at Mediacurrent is to provide our clients with pertinent, insightful data that will help facilitate their growth. We have compiled a cross-section of articles and white papers that cover interactive topics like designing or redesigning an existing website, website content, search engine optimization (SEO), email marketing, and website hosting. In addition, a great way to stay on top of current industry news is by signing up for our monthly e-newsletter.

Is your website still in its original design phase and in desperate need of updates and modifications? Never before has it been more important to maintain a highly professional website – below are some tips to help you get started:

  Top Reasons Why You Might Want to Redesign Your Website
  Choosing a Website Marketing and Development Specialist
  How to Appraise the Value of Web Design Services

We often see that the most difficult part of designing a website for a client is coming up with meaningful content and writing the text portion of their site. Here are some articles that offer great suggestions!

  Creating Content – Guide for Websites and Content Based Businesses
  Writing Web Content that Delivers Results
  7 Simple Rules to Creating Text for a Website

OK, you have designed a killer site…now what? A website is nothing without utilizing proven search strategies. Here are a series of articles to help you better understand how SEO works.

  SEO Best Practices – 20 questions to ask
  SEO and Your Website
  White Paper: Web Anayltics by Webtrends

Email marketing is quickly becoming the best way to expand your reach at an incredibly affordable rate compared to other more conventional marketing methods. It is imperative that your company has an understanding of how email marketing is stimulating sales and invigorating businesses.

  FTC Facts – The CAN-SPAM Act of 2003
  Using E-mail Newsletters as Marketing Tools
  28 Ways to Build-Permission Based E-mail Lists
  Tracking Your E-mail Marketing Campaigns

Where you manage and host your site is critical. No matter how professional your website is it must be fast and easy to navigate. The articles below will help you look behind the curtain to understanding how web hosting works.

  How to Choose a Web Host?
  Questions to Ask When Looking for a Web Hosting Provider
  ASP Hosting Simplified