Mediacurrent Blog Posts - Clients...

DrivenByYou.com represents a new approach to buying cars online. Traditional online car buying guides users to shop for automobiles by selecting a make, model or year as the first step of the buying process. Autotrader.com decided to take lessons learned from shoppers at brick-and-mortar auto dealerships and apply them to an online car buying experience. Realizing that most brick-and-mortar car buyers seek out local dealership offers and specials prior to selecting a make and model, Autotrader.com sought to make online car shopping easier and more intuitive. By applying the same "first step" that car shoppers normally take when shopping local dealerships in person, DrivenByYou.com facilitates a quicker method for buyers to drill down to a vehicle that's within their purchasing budget. read more »