New eBook: A Strategy Guide to Web Personalization with Drupal
Today's consumer expects a tailored web experience every time they engage with your brand. In fact, 86% of consumers will pay 25% more for better personalization.
At a time when 'one-size-fits-all' strategy falls short of demand, business leaders must ask the question, does my website keep it relevant?
In our new ebook, we will explore the options for creating personalized web experiences with Drupal as the backbone for your digital strategy.
- Vocab Refresh - To harness the power of first, second, and third-party audience data, it's important to grasp the key differences between these terms. Personalization and customization are two terms that are often used interchangeably but are actually very different. Here's how to talk the talk.
- Assessing Personalization Payoff - Deepen your understanding of what's to gain - and lose - from the customer tailored the experience.
- Building with Drupal - Our top picks for Drupal modules to deliver the right message to the right audience at the right time.
- Planning for Personalization - From setting a content strategy to targeting your audience and defining KPIs, get a headstart on your personalization strategy with our 6-step checklist.
About the Authors
Jason Want is a Lead Drupal Architect at Mediacurrent. An Acquia Certified Developer with over six years fo Drupal experience, he is a co-organizer of Drupalcamp New Orleans and regularly presents at monthly Louisiana Drupal user meetups. This ebook was inspired by his recent presentation, Marketing Automation and Web Personalization with Drupal from Drupalcamp Atlanta.
In her role as Marketing Content Strategist, Tara Arnold champions Mediacurrent’s “culture of content,” supporting the multi- channel strategy, development, and promotion of Mediacurrent’s thought leadership resources.
Personalization: The 'Hey, Joe!' Experience | Mediacurrent Blog
Using Marketing Automation for Personalization: Benefits and Challenges | Mediacurrent Blog
5 Smart Things You Can Do With Marketing Automation | Friday 5 Video