Maybe you already know by now that mobile web is important. There are now more than 100 million smartphone users in the U.S. and the percentage of overall web traffic that comes from mobile users just doubled in 2011.
So what does that mean for your website? If your site isn't optimized for mobile, that's a lot of people that are struggling to get the information they need from you, or worse, that are leaving to find someplace else they can. It can be overwhelming to consider all the possible ways you could try to reach this target audience. One route would be to build a mobile app, but that can be expensive to both build and update an app for several phone types—and then there's the small matter of users being able to find and download it from the app store.
Mobile web seems to be the quickest route. Everyone with a smart phone has access to the web; and all that hard work you did building up your SEO can help mobile users find your site quickly. So how do you prepare your site for mobile users? You could build an entirely separate website using a third party tool, and try to incorporate the most important information into the mobile site. Re-route traffic to m.yourdomain.com, and then struggle to keep your regular website and your new mobile site up-to-date. But device detection isn't perfect, and sometimes mobile users want to see ALL the content on your site, not the abridged version.
What if there was a way to update all your content in one place, and have it display one way to visitors on desktop computers and a different way to users on mobile devices? What if the layout could shape-shift to accommodate tablets of all sizes, and even expand to showcase a wider version for users with large monitors?
Enter the perfect couple: Drupal + Responsive Design. It's no Brangelina, but it still rocks. With Drupal, a powerful, open-source, fully customizable content management system— adding and updating your content is a snap. Photos resize themselves, formatting is taken care of for you, and multiple users can make updates and save revisions. Drupal is also ready to slip into a responsive theme like Omega or the Adaptive Theme. This means that your content is optimized for whatever screen size your visitor has got, and no one leaves grumbling and frustrated. Take a look at some of the most recent responsive sites we've launched on Drupal. (Resize your browser window to see the magic happen).
It's not too good to be true, it's the real deal. Download our free whitepaper "The Mobile Web with Drupal" or contact us to learn more about bringing your website up-to-date and future-ready!