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Andrew M Riley
Fight Bad Intranets with Killer User Personas
Even the most terrible intranet isn’t in a hopeless situation. But not having a strategy from the beginning of a redesign is one of the best ways to guarantee another redesign is just around the corner:
Introducing our Updated Buyer Persona eBook
Picture a world where you really understand your ideal customer profile (aka Buyer Personas ). You would know their behaviors, how they think, and...
How to Improve your Conversion Path Optimization
Think about conversion path optimization as the process of improving your visitors’ end to end experience with your brand with the goal of turning...
5 Tips to Maximize the ROI of Your Buyer Personas
Buyer personas are semi-fictional representations of real buyers. Unlike traditional audience segmentation where you divide users into groups based...
How Attribution Models can Impact ROI Reports
Today’s digital consumers are engaging with brands on multiple channels and might return to each individual channel several times before making a...
Drupal Strategy Tactics and Tools for 2015
As if the holidays are not busy enough, for many of you it’s also crunch time in planning your marketing and digital efforts for 2015. To ease some...
Google Webmaster Tools 101
Google provides a number of different free tools to help users improve their SEO and drive more traffic to their websites. Chances are you may...
4 SEO Tips You Can Implement Today
Senior Digital Strategist Dawn Borglund gave a brief talk at Drupalcon 2014 in Austin updating companies on what's going on in Search Engine...
Improving the ROI of your Drupal Website
Companies are seeing lower success rates on social media and diminishing conversion rates on the web - a trend that has put us all, especially...